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“長江壹號”輪圓滿完成中宣部大型采訪專船任務

發布日期:2018-8-17 訪問次數:819 信息來源:長航集團 :長江海外   字號:[ ]

    8月11日,長航集團所屬長江海外“長江壹號”輪停靠上海吳淞口郵輪碼頭,至此,由中宣部組織的歷時15天、由重慶至上海中央媒體“大江奔流——來自長江經濟帶的報道”大型采訪專船任務圓滿結束。
    繼4月25日完成了習近平總書記一行視察長江專船接待任務后,“長江壹號”輪再次承接了此次中宣部大型采訪團專船任務。這是建國以來中央媒體對長江流域最集中的一次采訪活動,招商局集團、長航集團高度重視此次專船任務,招商局集團總經理付剛峰、副總經理王宏專程在武漢登上“長江壹號”輪,檢查“長江壹號”輪安全,看望、慰問中央媒體記者,并接受中央媒體采訪。長航集團董事長張銳、總經理涂曉平對專船任務作出批示,提出工作要求。在長航集團和長江海外精心組織、認真籌備和共同努力下,圓滿順利地完成了此次專船接待任務。
    任務籌備突出“細”字
    ——籌備過程注重細節
    在長航集團統一部署下,長江海外研究制定了《“長江壹號”輪“0728航次”長江調研接待工作方案》,成立了任務接待領導小組,下設四個工作專班,明確工作進度、時間節點和責任人,積極做好與中宣部、交通運輸部等方面的溝通協調,確保各項工作按計劃推進。
    ——船上準備井然有序
    “長江壹號”輪全體員工認真做好游船演播室、會場等工作區搭建布置、游船增強WIFI信號、衛視系統更新等工作,進一步熟悉各項工作流程和工作規范,齊心協力,做好各項準備。
    ——活動及宣傳資料發放到位
    精心定制了《長江壹號行程服務指南》,使各位專家、記者明確航行及靠泊時間、船內設施地點、用餐時間、安全須知等要求。
    精心準備了招商局集團、長航集團視頻、圖片和文字資料,在船上閉路電視反復播放招商局集團宣傳片,在房間擺放招商局集團宣傳畫冊,在船上醒目位置擺放招商局集團、長航集團宣傳展板,為招商局集團和長航集團接受采訪做好鋪墊。
    ——采訪準備力求周全
    招商局集團、長航集團在踐行國家戰略,引領長江航運綠色發展方面做了大量工作,并取得豐碩成果,正契合此次采訪活動主題。為確保采訪工作的順利進行,長江海外負責人在前期溝通的基礎上,于7月28日“長江壹號”輪重慶啟航時,登船與中宣部新聞局領導協商,進一步確定采訪時間、地點和具體安排,同時做好與各家媒體溝通,向各家媒體發放預先準備的招商局集團、長航集團資料、新聞通稿、視頻和圖片資料等,為接受采訪做好準備。
    接待服務突出“活”字
    ——提供便利的上下船登記服務
    此次活動期間每個停靠港都有大量記者和工作人員上下船,很多媒體記者也有中途更換情況,特別是在武漢港停靠臨時增加“夜話長江”欄目直播,臨時上下客人多達50余人,引導和上下船登記難度很大。長江海外要求“長江壹號”輪前臺既要嚴格執行實名制管理要求,又要最大限度給專家、記者提供便利,減少他們在前臺停留登記時間。通過發放登船卡、身份證查驗服務、每天更新人員名單、為新上船客人購買保險等工作,提供了及時便捷的服務。
    ——采訪變化積極應對,耐心溝通達成共識
    8月2日上午突然接中宣部通知,原定于8月4日“長江壹號”輪停靠武漢期間對招商局集團及長航集團的采訪日程,和中宣部臨時增加的東方時空欄目直播“夜話長江”專題訪談時間沖突,為確保采訪活動順利進行,長江海外負責人帶領相關工作人員趕赴岳陽,提前上船,再次與中宣部新聞局領導、相關媒體負責人溝通協商,由各家媒體抽派人員,保證了專題采訪按原計劃時間進行。
    本次“長江壹號”輪專船任務,中央媒體首次在游輪上設立直播間,以全域流動的方式,在游輪的15天里,對長江經濟帶進行全方位、立體系統、持續地報道或直播。招商局集團、長航集團通過此次專船任務的媒體力量,集中向社會和觀眾展示了中央企業踐行國家長江經濟帶高質量發展戰略的形象和風采。
    “長江壹號”輪從重慶至上海,每到一處均受到沿江城市對游輪旅游的關注,市場品牌效應和影響力得到進一步提升,再一次展現了“國賓船隊”的新形象。<--EndFragment-->




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